In the world of customer research, staying ahead requires innovation. Imagine a world where you can simulate your customers' thoughts, behaviors, and decisions at the click of a button. This is now possible with AI-driven digital twins—a revolutionary approach to user research that’s reshaping the way businesses understand their audiences.

When it comes to user research, one question often arises: Can digital twins replace real customers? The answer lies in understanding their differences, strengths, and limitations.